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Google: Nadler-Tushman Analysis

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1. Can you explain what effect the inputs from one category have on inputs from the other categories.
- Nadler-Tushman Inputs (Congruence Model)
- Environment
*Organizational history

2.Evaluate how the outputs at the different levels interact with each other.
- Organizational Level
- Group level
- Individual level

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Inputs from one category to another:
The environment of Google has a strong effect on its resources. The increase in internet-based services has enabled Google to conduct tests and competitions globally for recruiting the best talent. This has improved its talent pool. The environment affected by the development of internet has also carved the history of Google. Google search engine could not have become so popular, useful, and powerful without the development of internet. The resources of Google ...

Solution Summary

The answer to this problem explains the interaction of categories of Google. The references related to the answer are also included.

Similar Posting

Organization Outputs, Interaction and Performance


Outputs are not complicated to understand. At the Organization level, they are the products and services that are provided to customers. (It can also be the value provided to owners, but we are not going to consider this here.) The primary way that a company measures its performance is financially: Sales, Profit, Return on Sales (ROS), Return on Assets; and also via market share.

The organization is made up of various groups. One way to look at groups is by functional area: marketing, operations, purchasing, etc. Another way, if the company is large, is by its various divisions or by its product groupings. Here it becomes a little more complicated to measure performance, but it is possible by defining the goals and objectives of each group.

The bottom level of the organization is the individual. Each person has a job description and is responsible for specific outputs for that job. The main method of performance measurement here is individual productivity: Outputs / Inputs. e.g. widgets / hour, or reports / day. This is more difficult to quantify and for a specific company is difficult to obtain, since this data is not generally reported. Sometimes you can infer some individual measures, for example, by dividing Profit by the number of total employees, to get a measure of overall profitability per person.

Research your company and find the relevant data for this assignment in terms of its outputs. One good source of information here is the Annual Report or the annual 10k report. But you may have to take some time to sift through these.


Nadler, D.A. & Tushman, M.L. (1980) A model for diagnosing organizational behavior. Organizational Dynamics, 9(2), 35-51.


Make a Case for one of the following possible statements about your organization: The interaction of the outputs at XYZ [the chosen company] from the three different levels of the organization, interact to generate [high, medium, or low] performance of the overall organization [choose one of the three possible performances.]

Using the Nadler-Tushman Congruence Model, conduct an analysis of the chosen company's outputs. Remember that outputs exist at the individual, group and organizational levels and that there are often differences between the output goals an organization specifies in its strategic plans and those that are actually achieved.

Identify the outputs of the organization at each of three levels. Also identify the goals that it has set and its current performance. Include the following:

Outputs at the organizational level are the products and/or services that it provides to its customers. What are these and how does the company categorize them? How does it measure its organizational performance (e.g., sales, net profit, return on sales, return on assets, market share, customer satisfaction, etc.) Provide some specific performance data.

What are some ways the company identifies groups? For example, are there geographic groups (or divisions), functional groups, etc. What are the outputs of these groups? How does it (or how might it) measure performance of these groups?

What are some of the key individual functions, and what are their outputs? How do these outputs contribute to the group outputs? How do they measure individual performance?

Evaluate how the outputs at the different levels interact with each other. Determine if you think the overall performance of the company is high, medium, or low. Then choose your proposition and make a Case.

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