Why should an organization be concerned with both proactive and reactive crisis management?
Proactive crisis management is forecasting potential crises and planning how how to deal with them.
Proactive crisis management help in early detection and also minimizing the losses due to preventive steps being taken already or suggested by the management.
Reactive crisis management is management responding to an event that massively threatens the operations or success of ...
Solution explains crisis management including both proactive and reactive strategies