Marketing Help for College and University Students

Marketing analysis of Levi and its competitors in the jean industry.

Marketing analysis of Levi's competitors: Tommy Hilfiger, JNCO, VF Corporation, Gap, Calvin Klein, Diesel and Paris Blues.

Customer Retention Strategy: private member health clubs

"Identify the critical factors that form a successful customer retention strategy." I'm writing a literature review of the above question and don't know which topics need to be included. I've looked at relationship marketing but need to include service quality, customer satisfaction, customer expectations and customer per ...continues

Asian Market Research by Non-Asian company. What are the challenges?

What are the difficulties that a non-Asian company has to overcome when conducting marketing research in Asia in the areas of questionnaire development, response elicitation, and data collection? What steps can a marketing researcher in Asia take to minimize/overcome these challenges?

Marketing in Asia, with regards to demographic trend: younger population

Asian countries, in general, have a relatively younger population than more developed countries, say, the U.S. What are the implications of this demographic trend to marketers of products targeted at (a) the younger generation, and (b) the older generation?

Consider six macro-environmental factors for launch of a new product in Asia vs US

The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors. Do you think the reaction in Asia to the new bottle will be different from the U.S.? Explain.

Consumer protection in regulated advertising: what other forces should be monitored?

Consumer protection is one of the major reasons used for regulating advertising around the world. What other forces should be monitored for their potential impact on advertising regulation in the Asia Pacific region?

Promotion budget allocation: how much for trade shows in Asia?

More trade shows are being held in Asia to tap its booming markets. What questions should marketing managers ask themselves when determining how much of the promotion budget to allocate to trade shows?

Office supply store: Use Porter's competitive forces model; consider e-commerce

You are the owner of an independent office supply store in a large town that is quite isolated. Describe the various forces facing your business and how you might combat them. You may want to use Porter's competitive forces model to help organize your answer. How do you see the Internet impacting your business? Is it likely, ...continues

Analysis of two main system development methodologists: LCDM and rapid prototyping

The two main system development methodologies used today are the life cycle development methodology (LCDM) and rapid prototyping. a. Describe each approach. b. Discuss under what situations each should be used. c. Discuss how users are involved in each approach.

Evaluate Polaroid's 1992 internal and external environment and its marketing strategy.

Evaluate Polaroid's internal and external environment in 1992. What is its implication for Polaroid's marketing strategy?