trends in adult education
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Find an article related to enrollment trends in adult education or a training setting. Write a paper that includes two to three paragraph summary of the article and an analysis of the driving forces of the enrollment trend for that particular setting.
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An article about trends in adult education is modeled.
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Enrollment Trends Analysis
"Even though an increasing number of jobs now require some sort of postsecondary credentials...half of American adults have never attended college." (Recruitment & Retention in Higher Education, 2005) To increase their chances at their current employment, for their chances for new employment, and most of all for their fair opportunity in the job market, adults are entering into higher education. The article in Recruitment & Retention in Higher Education examines how the college enrollment has increased dramatically since 1980, from 8.6 to 16.5 million students.
Carol Aslanian, president of Aslanian Group, Inc., describes within the article a typical adult student in today's higher education market. The majority she states are married and employed full-time. The students already know what they want and are willing to go out and get it. A shocking statistic Aslanian gives is 65% of adult students are female. With this type of market to reach, Aslanian points out that the right advertising is the key to reach potential adult students. Normal college recruiting is ineffective with this market. Adult student advertising is geared towards newspapers, radio spots, bookstores, and even fitness centers; advertising mediums which are known to be more common to adults.
Statistics proves the adult student ...
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