Shifting Trends in Media
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The following is a brief discussion on the shifting state of the media landscape. With younger audiences exhibiting a substantially different attitude to engaging news and journalism, the classic power balance between conventional media and the far less scrutinised social media has shifted. The classic model of a publisher with strict editorial requirements and conditions no longer holds the prestige and sway that it once did over random people making declarations in the public square, and this comes down to the fact that the digital public square's appeal is now possibly matching the conventional media reach, and has opened an avenue for many to pursue an independent career with a very low barrier for entry.
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Solution Summary
Media consumption trends are shifting, especially with younger audiences. Seeing as audience demographic will determine the fate of what prevails and what survives within the media landscape, we briefly discuss the case for pursuing independent journalism on social media.
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An alternative view on media and social media would suggest that perhaps independent social media content - regardless of lack of oversight and very steep competition - is likely to prevail over the convention of legacy models. General trends and polling data appear to indicate that younger generations hold almost the same regard for whatever might be getting reported on social media as they do for news from conventional sources that must often undergo greater critical scrutiny, but also uphold restrictions that could be seen as gatekeeping and restricting individuals from expressing necessary truths.
In the end, demographics shape the fate of the market, and if, speaking in very stark terms, Generation Z holds a 200-300 character tweet, in as much regard and seriousness than a thoroughly researched article, ...
Education
- MA, London Metropolitian University
- BSc, London Metropolitan University & University of Derby
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