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1. Why is implementation as important as marketing plan development in achieving marketing success?

2. Why does a marketing plan need a champion or an ownership team? Have you ever championed or been a member of an ownership team? What were your responsibilities?

3. Why are performance metrics important to the implementation process?

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The solution addresses why implementation as important as marketing plan development in achieving marketing success. Why does a marketing plan need a champion or an ownership team are determined.

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1. Why is implementation as important as marketing plan development in achieving marketing success?

Plan development is just that, it is a brainstorming session that develops how the product should be marketed. In today's vast world of technology, there are many avenues that a marketing plan can pursue, such as internet marketing, broadcast media marketing and print marketing. The implementation factor is as if not more important, as the marketing plan reaches the consumer through the implementation process. While concept is a well thought out process, without implementation, the marketing plan is just a concept.
An example is Pepsi. The consumer knows the products, where to purchase the products and the vendors of the product advertise the price of the product. This is a marketing plan that was developed and implemented.

Another example is Johnson's Water Supply. You probably have never heard of this ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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