"First-mover" or "late-mover" theory.
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As a manager how do one decide whether to develop a new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace; following the "first-mover" or "late-mover" theory. Give evidence that either supports or disagrees with these theories.
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Solution Summary
This solution discusses first-mover and late-mover theories.
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The main advantage of first mover theory is that it helps to establish a pioneer position in the market as in the case of a particular product and helps to achieve dominant market share position as there is no competition in the market. Till the time competition ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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