How culture impact strategic planning and implementation
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"How does culture impact strategic planning and implementation? What about impact on the "marketing mix"? Could culture also impact domestic business operations? [Give examples]
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How does culture impact strategic planning and implementation?
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Differences in cultures, especially in an international business arena, can significantly impact the strategic planning and its implementation for any business entity. This is due to the fact that differences in cultures means differences in customs, business practices, values and working styles, which needs to be efficiently tackled and kept in mind while exploring markets in different countries. In other words, the uniqueness of each culture makes it necessary for companies to customize or adapt their ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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