Market Segments for the Logitech Pen: Acquired or Innate?
http://www.logitech.com
What market segments might be interested in the Logitech Digital Pen?
Is this market segment trying to fulfill acquired or innate needs?
Solution Summary
This solution discusses possible market segments for the Logitech pen. It includes links and examples and discusses the difference between acquired and innate needs.
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BA, University of Southern California
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