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Research in Business

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Suppose Marlboro executives read a research report written by the U.S. FDA. It indicates that the number of cigarette smokers in sub-Saharan Africa is expected to increase dramatically over the next decade.

• What type of research might be conducted to explore this opportunity?
• Explain how a research study might be designed using the method you identify.
• Classify the research method you chose as exploratory, descriptive, or causal research. Provide rationale for your classification.

As in all interactions, ethical issues exist in research. Ethical questions are philosophical questions. Everyone involved in business research can face an ethical dilemma.

• Conduct scholarly research to find an example of unethical behavior related to business research. Evaluate and discuss the ethical issues of the case, which research obligations were violated, if any conflicts of interest were present, etc. For example, was the research characterized as "pseudo research," such as sugging, frugging, or push polling? Or was it unethical collection and use of personal information by monitoring Internet activity, etc.?
• Next, suggest practical ways of curbing the unethical behavior. This could be through the establishment of formal standards of ethical behavior (for example "no call" lists for telemarketing, disclosure of how the information collected will be used and gaining the approval of the individuals providing the information to use the information for that purpose, safeguards for the protection of personal information from unauthorized access by others, etc.)
• Finally, suggest the most practical ways of ensuring these standards are enforced. Consider questions such as: Should there be legal consequences in the form of fines and/or prison sentences? Should there be licensing of the researchers/research firms so that licenses could be revoked for unethical behavior? Should there be professional codes of ethics for professional certifications? Should there be the equivalent of Better Business Bureaus to monitor and report on unethical behavior?

Conduct Internet research and find an article in the Wall Street Journal or similar source that discusses a business situation of a company in the electronics or defense industry.

• Identify a business problem that may be assisted through the research process.
• Describe how business research might help solve the problem.
• Summarize the components of a research proposal and identify how each could address this problem.
• Create a brief research proposal addressing each of the components identified.

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Solution Summary

The answer to this problem explains research methods . The references related to the answer are also included.

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The research method that must be conducted at this stage is to select the data collection method and the identification of potential customers at sub-Saharan Africa. This type of research is preliminary in nature and consists of informal discussion with consumers, management, and competitors. At this stage a lot of information can be found through secondary research such as reviewing literature or qualitative methods.

A research study may be designed where a group of potential consumers or smokers in sub-Saharan Africa are asked about their perceptions, opinions, beliefs, and attitudes towards a product, or service. This group may be assembled to participate in a guided discussion about a particular product before it is launched. This will be a small group discussion guided by a trained leader. This will be a focus group design.
The research method selected by me will be an exploratory research. The rationale for this classification is that it is a research conducted for a problem that has not been clearly defined. This research will help us determine the best research design. The objective is that the company should get familiar with the potential of Marlboro and acquire new insight into it.

One example of unethical practice is how FLOSS ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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