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Toyota's Marketing Plan for the Roof-Mounted Solar Powered Air Conditioning.
Identify the segmentation criteria that will impact your target market selection. Identify your target market.
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For this product, psychographic segmentation criteria will work effectively in the sense that this product should be aimed at people who value energy conservation, are environment friendly and believe in conserving environment and natural resources. This product will be a perfect replacement for the traditional car ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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