Markerting: Real People, Real Choices
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What arguments can you make against the common assumption that marketers only worry about advertising? what are some of the roles that marketers play within an organization?
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Solution Summary
This response provides an in-depth analysis of the role of marketers beyond the aspect of advertising.
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We need to consider the 5 P's of marketing:
1) People: Marketing department needs to consider what are the target segments for the intended product. The market is simply too large for most industry or product to try to capture all at once. Determined the right people who have the intention and purchasing power for the product is critical.
2) Product: Marketing ...
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