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International Marketing: Indian Business Culture

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What do you need to know about the Indian business culture to aid in the success of the meeting? Assume that your goal is to get the Indian company to help you distribute your product with their already established distribution channels. Suggest three strategies you think would work to accomplish this goal.

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The expert examines the international marketing for Indian Business Culture.

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It would be important to understand the mores and norms of the business culture in order to keep from engaging in activities that may be offensive to Indian businessmen. In addition, it would be very important to understand the aims of the Indian business culture, so that you could tailor your negotiations in a manner that would advocate ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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