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identifying the targeted market group for new product

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McDonalds will be introducing new product line of health foods and beverages. The menu will consist of all natural food products with no preservatives or chemically processed foods. McDonald's new healthy food menu will also include a line of healthy beverages.

In 350 words explain who will be the targeted market group(s) for a McDonald introduction of their new line. Please also explain why each group will be targeted; explain what geographical location will be targeted for marketing and reason for the selected area. Recognizing the diversity of customers, identify the different market segments and their needs.

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In 350 words explain who will be the targeted market group(s) for a McDonald introduction of their new line.

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The first target market for this product will be all those people that are health conscious and are passionate about living a healthy lifestyle. These people will be targeted first because these customers will be the most eager ones to buy this new product line due to its health benefits. In other words, this target segment will be the most likely to try this product or make first purchase and recommend this product to others.

Another group of people that will be targeted are those that maintain a very active ...

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Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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