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Identifying Customer Needs

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Can the process of identifying customer needs lead to the creation of innovative product concepts? In what way? Could a structured process of identifying customer needs lead to a fundamentally new concept like Post-it Notes?

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Yes, the process of identifying customer needs lead to the creation of innovative product by identifying the right mix of desired features, costs and key indices of customer satisfaction.

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Yes, the process of identifying customer needs lead to the creation of innovative product by identifying the right mix of desired features, costs and key indices of customer satisfaction. Any company which is in the process of new product development should identify customer needs in order to make the prototype of the new product as close as possible to the exact customer requirements. If ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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