Purchase Solution

Identify and explain the three methods of media scheduling?

Not what you're looking for?

Ask Custom Question

Identify and explain the three methods of media scheduling? Which one do you consider the best? Why?

Purchase this Solution
Solution Summary

The expert identify and explains the three methods of media scheduling. Which one do you consider the best and why are determined.

Solution Preview

The three types of media scheduling are continuity, flight, and pulse. The continuity method utilizes the basic forms of continuity by extending the same message over a period that consists of several months. With this type of scheduling, the company generally allocates a specific amount to the advertising project and divides it equally. If the allocated amount is ...

Purchase this Solution
Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Agar, Molds, and Yeasts

    510446 Agar, Molds, and Yeasts 1. There are various types of media; each one identifies different properties of the organism growing on the agar. Explain how one media can identify both the selective and differential nature of the organism. 2.

  • activity sequencing, activity duration estimation, schedule development and schedule control

    70826 Need help addressing memo showing methods for activity sequencing, activity duration estimation, schedule development and schedule control Details: Ethics and Vendors The CRM implementation of the project has been underway for three months.

  • Healthcare discussion questions

    Identify and describe the application of the scientific method used to evaluate alternative treatment methods and create guidelines for similar clinical situations.

  • Workforce schedule

    Scheduling - this is where the start and finish times of the project are allocated (Brown, Blackmon, Cousins & Maylor, 2013) Second, let me walk you through the three methods of operations scheduling including pros and cons. 1.

  • Business Communication - Project Management

    Do you feel any of these factors play a bigger role in closure? Explain your answer. 9. Compare and contrast the three methods of continuous learning during a project. 10.

  • Implications of product-process for competitive process design

    Identify and describe the application of the scientific method used to evaluate alternative treatment methods and create guidelines for similar clinical situations. 5. What are the underlying assumptions of minimum-cost scheduling?

  • Schedule and cost control techniques

    Write a memo to him assuring him of how all these things are controlled-- explain the value of PERT estimating, Risk Matrices and Earned Value Management and how they assist in: - The scheduling and controlling of a project - Making project and segment

  • Scheduling and Cost

    The testing of the copy and the implementation of the media plan is likely to take a couple of weeks. 4. The campaign can begin three weeks before the scheduled 90 days are over. 5.

  • Marketing Mix & Media Strategy

    , media scheduling and media buying) are quite relevant with the marketing planning as well as the media planning.

View More Related Solutions