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Does marketing create or satify needs?

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Consider the statements "Marketing shapes consumer needs and wants" and "Marketing merely reflects the needs and wants of consumers." Take a stand and justify one statement, supporting it with examples.

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Effective marketing tends more so to reflect the needs and wants of customers, due to the fact that marketers must market products and or goods and services in a manner that will satisfy the needs and ...

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  • Master of Public Administration, North Carolina Central University
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