Describe difference in a core belief and a secondary belief
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Describe the differences between a core belief and a secondary belief. List the primary core beliefs of Americans as revealed by the text
The textbook used is Marketing Management, Philip Kotler and Kevin Lane Keller
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Here is your answer regarding Core versus Secondary beliefs:
Core beliefs and values have a high degree of persistence. They are firmly established within a society and are difficult to alter. Such beliefs and values are perpetuated through the family, the church, education, the ...
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