Strengths and weaknesses of advertising
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Discuss the strengths and weaknesses of advertising, and describe a situation in which a company could benefit from including heavy advertising in its IMC plan.
about 200 words, no references
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Discuss the strengths and weaknesses of advertising, and describe a situation in which a company could benefit from including heavy advertising in its IMC plan.
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Advertising has numerous strengths. It strongly compliments marketing effort by create extensive awareness and visibility about a company, its brands, products or services. Advertising allows the organization to reach to its target customers and communicate value proposition about its products or services. It allows the consumers to make informed ...
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