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Personal selling and direct marketing

The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

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The marketing mix consists of six major modes of communications which are advertising, sales promtion, events and experiences, public relations, direct marketing and personal selling. Please show how you would use personal selling and direct marketing in marketing a baskeball sneaker.

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Sandeep Bardia, MBA

Rating 4.8/5

Active since 2005

BCom, SGTB Khalsa College, University of Delhi
MBA, Rochester Institute of Technology

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