Woodland Foundation: Integrated Marketing Strategy
Not what you're looking for?
Use the Internet (or library) to search and locate a variety of web sites or web offerings for nature centers. Note how these centers recruit volunteers and members. Based on your research, draft an initial integrated marketing strategy for Woodland Foundation to recruit volunteers and new members.
Develop a presentation listing the direct and media marketing components you would recommend using. Tell how you plan to measure the plan results.
Purchase this Solution
Solution Summary
This response provides a detailed example of an initial marketing strategy which could be implemented by Woodland Foundation. This solution is completed in 949 words and includes references.
Solution Preview
//Prior to describing the initial integrated marketing strategy, in the first section of the discussion paper, the websites on the internet through which the information is related to in terms of nature centers is extracted and described in detail.//
Integrated Marketing Strategy
While scrolling down several websites, few Internet sites which could be explored related to nature centers which came across are listed below:
Chattahoochee Nature centre is located in Roswell. It advertises its vacancy through its website and accepts cover letter and resume via mail or through post at their headquarters (Chattahoochee Nature Center, 2008).
Montgomery county parks use external recruitment methods like putting their vacancy online through their websites. They also provide facility of sending resumes through mail or through post.
CUB RUN Recenter is Chantilly based recenter to exhibit nature program with a resident naturalist. They also take external recruitment strategies like applying for a position through email, fax or via post.
//After knowing the websites used for the purposes of searching the information related to the nature centers, you now have a better understanding of the business background of Woodland Foundation and the role of the integrated market strategy in it. In this series, the introduction of the company along with the integrated marketing strategy is given in this discussion paper.//
Integrated Marketing Strategy can be defined as plan made for the outcome of the hoards of work by the company's department which is carried out with an objective to serve the interests of the various customers. Integrated marketing exists at two levels - first, the various functions of marketing I.e. Advertising, product management, customer service and marketing research must function together. Second, marketing must cover other departments also.
Woodland Foundation is an organization concerned about nature trails. The organization ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
Recent Feedback
- "Thank You so much! "
- "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
- "great job. I will need another help from you. "
- "first class!"
- "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.