Purchase Solution

Segmenting the Market According to Segmentation Bases

Not what you're looking for?

Ask Custom Question

Assume you are manager of a family restaurant franchise that just opened in Kansas City, MO. How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?

Purchase this Solution
Solution Summary

The solution discusses how would you segment the market according to segmentation bases and why.

Solution Preview

A family restaurant franchise is designed to serve families. However, it may also serve retired couples and various groups, such as bowling teams, sports teams and clubs. I would segment the market in the following way.

Families with young children

Families with teens

Families with college students

Sports teams

Special interest groups

Seniors and senior couples

Though families may be segmented by socioeconomic groups, it is far better to segment families, based on the ages of their children. Specific age groups of children prefer different types of foods. It is simpler to reach children of each age group ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
Recent Feedback
  • "Thank you so much!"
  • "Great work"
  • "thanks for the information"
  • "Thanks for the information"
  • "Excellent Work, very well-written, clear and concise."
Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Segmenting Consumer and Business Markets

    542270 Segmenting Consumer and Business Markets Can you list and discuss the major bases for segmenting consumer and business markets? Propose segmentation criteria to be used for products in different markets.

  • Principles of Marketing: Target Marketing

    The bases for segmenting consumer markets are demographic segmentation, behavioral segmentation, geographic segmentation, and psychographic segmentation. For example, behavioral segmentation means segmenting based on behavior.

  • Detailed Explanation to Market segmentation

    A market can also be segmented according to the degree of consumer loyalty to a product or service brand. Kotler [1] divided consumers into four groups according to their loyalty status.

  • Segments and Niches

    In my experience, this may lead you to following bases for beginning to think about segmenting a market. Usage - often how customers use a product can result in their making tradeoffs across different benefits.

  • Jan Karon

    simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers D) According to the model of market segmentation analysis, the process begins with the determination of consumer needs and wants 5.

  • Fragmentation of Society: Current Scientific Methods

    It also helps the firm to segment its market for a particular product or service. Strategies are developed by the firms according to the divided customers for particular segmentation.

  • segmentation processes of the Target Corporation

    The segmentation is done by identifying groups of people in the same market according to their shared needs, characteristics, and requirements.

  • Segmenting strategies

    102079 Segmenting Strategies Compare and contrast the five major segmenting strategies. Please provide examples. 1.

  • Effort of segmenting markets

    Market segmentation allows the company to more efficiently set up its accounting records to monitor expenses and revenue. d.

View More Related Solutions