Marketing: Qualitative vs. Quantitative Data
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Is beneficial to use both quantitative and qualitative data or should a company use one more than the other?
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Solution Summary
This solution discusses if qualitative or quantitative data is more effective for marketing.
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Both quantitative and qualitative data are helpful for marketing. Quantitative data deals with numbers, and involves trying to understand the relationship between variables in a measurable, analytical manner. This is sometimes considered more rigorous and formal than qualitative data that is collected through research methods ...
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- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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