Characteristics of Well Written Goals

Part I: What are 3 characteristics of well-written goals?

A goal is considered to be an organizational blue print of how the organization plans to move forward and what steps they will have to take in order to achieve those goals. I would equate a well-written goal to that of a comprehensive business plan in which case management, leaders, and/or supervisors would have to prepare an outline of their main objective; estimate a potential time line for achievement; determine as to whether the specified deadline is feasible; evaluate the results of goal implementation; and identify possible outcomes and/or risks associated with goal setting. Management would be obligated to motivate and persuade their subordinates to follow the organizations plans of maximum achievement and increased performance measures. According to Dr. Edwin Locke's (2010) research, goals must be SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound). However, the three characteristics of goal-setting must be narrowed down into three subdivisions within the confines of the SMART assessment, such as:

? Clarity-management must establish a clearly identified objective that informs followers of what should take place in order to obtain adequate results, improve performance, and maintain efficiency.

? Feasible deadline integration-organizations must make sure that they do not overextend themselves by promising to fulfill obligations that are far beyond their capacity of acheivement. In most cases, organizations must ensure that their objectives are foreseeable and well within their reach of fulfillment.

? Realistic outcome forecast-organizations must anticipate changing variables within the goal setting process. For instance, management must take preventative steps to alleviate the element of risks, negative feedback, change resistance, and various obstacles that could hinder an organizations growth and performance.

Part II:

? Provide a brief overview of the firm and its goals.

o Brief overview-AT&T is an organization that revolutionized the wireless telecom industry. They remain current on new and existing trends in technology and have always maintained a competitive advantage over competitors. From a consumer perspective who has utilized cellular service from various telecom companies, AT&T has provided the best services, with fewer dropped calls, crisp and clear connections when using their cellular phones, and a wide array of affordable products that makes the wireless experience all the more fascinating and enjoyable. AT&T is the number one leader in customer sustainability. The organization has changed the way consumers connect with family, friends, and the world. AT&T maintains their status as a dominant force in advanced technology.