Global Marketing issues
Facing market entry challenges in Asia
Asia represents a very important and profitable market for many companies. It is not unusual for many companies to draw major profits from their overseas operations.
After reading the assigned articles write a report on eBay, the principal company in those articles. Be sure to explain what problems that company had when entering Asian markets and how they managed those market entry problems.
Also visit the about e-Bay website (accessed 11/10/2010) at:
Note: There may be bandwidth restrictions on use of eBay's website. You can complete this assignment without it.
Why does E-Bay have problems in its Asian Markets?
Please write a paper answering this question.
Please read the following four articles about E-Bay in China and South Korea:
Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006.
Moon Ihlwan and R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993 abstract only.
Ihlwan, Moon (2006) "Gmarket eclipses eBay in Asia", 28 June 2006, internet, Business Week.
Chan, Isabelle (2007) "EBay Has Its Eye on Southeast Asia ", 29 Oct 2007, e-commerce, Business Week.
Please first read in-depth the background materials.
Identify key concepts (of Global marketing, such as Four P's, Entry, Time to Entry), write a list, and study them
Read the case in-depth and conduct additional research, if necessary
Apply concepts of global marketing to E-Bay in Asia (Identify facts about E-Bay in Asia in the case articles matching concepts of Global Marketing).
Develop arguments by applying the concepts of global marketing to E-Bay facts.
Please also visit http://www.ebay.com at eBay's Website and conduct additional research.
Write a report on the following:
Clearly state the problem presented in the e-Bay case and materials.
Discuss the key international market entry issues in the case and draw conclusions (use the 4 P's).
List supporting references and cite sources.
Use appropriate writing style in essay form (organization, grammar, & spelling- see Writing Guidelines).
This answer provides you an excellent discussion on Global Marketing issues
This answer includes:
- Plain text
- Cited sources when necessary
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