E-Business, Advertising, Social Networks
Not what you're looking for?
Please answer these 5 questions:
1. Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique?
2. List and describe some Web site design features that impact online purchasing.
3. What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example?
4. Name and describe the five traditional recruitment tools companies have used to identify and attract employees. What are the disadvantages of such tools in light of new online sites?
5. Why did most communities in the early days of e-commerce fail? What factors enable online social networks to prosper today?
Purchase this Solution
Solution Summary
This solution provides an explanation of how advertising networks are controversial, web site design features that impact online purchases, and difficulties in providing services online.
Solution Preview
1. Why have advertising networks become controversial? Advertising networks have become controversial sometimes that are simply not beneficial. Furthermore, some advertising networks have ad misplacements. These ads are also difficult to understand how they are effectively influencing the consumer.
"When people go online they know what they want and how to do it... This makes them very resistant to highlighted promotions or other editorial choices that try to distract them. Web users have always been ruthless and now are even more so".
Source: http://econsultancy.com/blog/4114-the-future-of-ad-networks-and-display-advertising
What, if anything, can be done to overcome any resistance to this technique? Things that can be done to overcome any resistance to advertising networks are to find ways to specifically target consumers using these ad networks. Further, "New developments include not only better targeting and ground-breaking interactive video and display formats, but also new payment models such as CPE (cost-per-engagement) which has been pioneered by VideoEgg". The tired status quo ...
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.