stimulus generalization and stimulus discrimination
Not what you're looking for?
Discuss and identify where the marketers knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design of a Gatorade bottle and Coca-Cola.
Purchase this Solution
Solution Summary
Stimulus generalization and stimulus discrimination are highlighted. The expert discusses and identifies where the marketers knowledge of stimulus generalization and stimulus discrimination.
Solution Preview
Please see the attached file.
Stimulus generalization occurs when one response is extended to a second stimulus similar to the first. For example marketers generally use a successful, well known brand name for a family of products because it gives consumers familiarity with and knowledge about each product in the family. ...
Education
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
Recent Feedback
- "Thanks"
- "Thanks"
- "This is a great help...Thank you"
- "Thanks for the advice!"
- "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.