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Analyze the marketing of Web sites

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I need help figuring out answer the below questions.
Describe the supply chain for the business area selected when in a "brick and mortar" environment?
Explain how the supply chain was modified from "brick and mortar" by the Web sites?
describe the marketing tools used in each of the three Web sites?

The three websites are are Kays Jewelry, Tiffany Jewelry and Gordons Jewelry

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Solution Summary

The response addresses the queries posted in 1152 words with references.

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The response addresses the queries posted in 1152 words with references.

//Before writing about any business related concept, we have to first understand its meaning. So, before describing the supply chain for the business area selected when in a "brick and mortar" environment, we will write about supply chain with the help of example of travel agency under the heading of introduction, for example;//

Introduction

A supply chain, or supply network is basically a synchronized arrangement of individuals, actions, data, establishments and assets, which are primarily mixed up in proceeding a product or service in a substantial or realistic manner from the provider to its users. Supply chains in an organization or establishment, alters raw materials and constituents into a finished product that can be handed over to the end customer. This can be understood with the help of an example of a 'Travel Agency', which provides facilities to the individuals who are interested in traveling (Supply Chain Management and Enterprise Resource Planning).

In this example of the travel agency, we can elaborate its supply chain efforts by showing its continuous connection with airlines, hotels, car rentals, cruise lines and event tickets. With these intact efforts, there is a accomplishment of the customer requirements; like their wish to take a trip to a particular location and meet their individual wants and needs for that trip. All these efforts of the travel agency are generally known as its "supply chain efforts" that it adopts to augment its business.

//Above, we discussed about supply chain, which is an essential part of every business enterprise. As per the directions, now we will write about the supply chain of the business areas under "brick and mortar environment.//

Supply Chain for the Business in the "brick and mortar" Environment

Brick and Mortar environment represents an environment, which entails traditional methods of selling goods and services like a customary "street-side" enterprise. This type of business deals face to face ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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