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B2B telemarketing

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Business-to-business telemarketing is experiencing significant growth.

a) What are some of the reasons for this accelerated growth?
b) What are some of the challenges associated with increased use of telemarketing?

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Solution Summary

B2B telemarketing growth reasons and challenges are examined.

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Some of the reasons for accelerated growth in telemarketing are reduced cost of telemarketing campaigns due to improved telecommunication technology and infrastructure, reduced rates, etc. Telemarketing campaigns have become a cost effective way to market products and ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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